Where’s the line?

I used to be really passionate about brand development & brand management. I liked how brands can form a personality and I admired the great brands that live on forever.

Further down the road, I became more and more familiar with the insides of marketing, continuously trying to increase revenue of the company I work for through marketing, advertising & branding. Until I arrived to this point where I ask:

Is this really necessary? Why can’t people decide for themselves what do they really need?

Who are we (marketeers) to show them what’s good for them and try to influence them?

Why do we need to create new needs & wants?

Why do we seek the gap between dream & reality and then exploit it to our advantage?

Where does marketing ends and lying starts?

Where do we draw the line?

I haven’t figured out the answer. What do you think?

Advertisements

One thought on “Where’s the line?

  1. Pingback: The value of attention | perpetual work in progress

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s